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Why Use Qualified Labor from WhyTile!

Why Qualified Labor from WhyTile for Coverings

In anticipation of Coverings 2019, WhyTile has released a series of videos in support of Qualified Labor. Since it's such an important subject, we're recapturing the videos here and including relevant references from articles we've published.

We look forward to seeing you at Coverings!  

Successful Tile Projects Have 3 Critical Components

Bart Bettiga, Executive Director of the National Tile Contractors Association (NTCA), kicks off the series with this :45-minute video where he shares what he considers to be the three key components of a successful tile project and the importance of qualified labor in the tile industry.

Bart describes the three components for a successful tile project as follows:

  • The proper use of materials
  • The proper specifications - how to layout and do the job correctly
  • The installation itself

Without any of these three components, you don't have a successful project. 

Qualified Labor includes certification and training, which is why tile installation projects last for a lifetime.

>> See  The Top Ten Requirements for a Quality Tile Installation

>> See The Certified Tile Installers Credo

Qualified Labor is a Craft and an Art 

Next in the series is our very own Scott Carothers, Director of Certification and Training for the Ceramic Tile Education Foundation (CTEF), who in the one-minute video below explains how qualified labor is a craft and an art.

>> See Why Scott Carothers Cares Intensely About Tile Installation Certification and Education 

According to Scott, setting ceramic tile professionally has two aspects: as a craft and as art.

Tile as a Craft

Tile installation is a craft (and a trade) where installers have received training on proper tile installation according to the accepted standards and methods throughout the tile industry in the United States.

Tile as Art

Beyond the craft, there's artistic value to the installation.

When Qualified Labor incorporates its creative juices into a project along with the installation expertise derived from their knowledge and usage of the TCNA Handbook and the ANSI Specifications, all involved enjoy a win-win result.  These artistic masterpieces not only meet and exceed their client’s expectations, but these projects provide excellent advertising to those contemplating an upcoming tile installation.

>> See The TCNA Handbook for Ceramic, Glass and Stone Tile Installation

>> See ANSI Standards: A Tile Installer's Best Friend!

It's critical that we get that information into their hands so they can use that knowledge and equate it to a quality installation that will stand the test of time.

Qualified Labor: Built Upon Communication and Continuing Education

Mike Corona CTI #923 of Corona Marble and Tile shares in this 1:06 minute video that continuing to learn is a key component of qualified labor. 


Mike is a second-generation tile installer working in the family business, Corona Marble and Tile that his father started. He got into the trade because he saw an opportunity and a need for skilled labor.

However, you don't become a tile installer or a business owner overnight. It takes time, enthusiasm, pride, reliability, respectfulness, a willingness to learn, and dedication. No two jobs are the same; each one has its own unique nuances.

As a qualified installer, you need to be able to communicate how to deal with those nuances and qualify yourself to not only meet but exceed expectations.

Being qualified will exponentially increase your value and you will have endless opportunities.

Qualified Labor is Professionalism that Saves Time and Money

In this next 1:05 minute video, Nyle Wadford, NTCA Five-Star Contractor of Neuse Tile Service, Inc., explains that the benefit of hiring qualified labor means you are getting a professional installer, working for a professional company, resulting in professional installations and a happy customer.

Neuse Tile Service is a proud employer of Certified Tile Installers.

As Nyle explains, when he hands a project like this to his installers, he has already made sure that they are well trained and knowledgeable in tile installation methods and standards. His installers are dedicated to the craft - as Scott described - and produce professional works (of art) each day that delight customers. 

From a practical perspective, qualified labor saves a lot of money on the backend.

>> See Certification Means Greater Efficiency in Setting Tile

Qualified Labor: The Only Way to Get Quality Installations

Victor Fox & John Wirtz of Wirtz Quality Installations explain in this next 1:14-minute video that Qualified Labor means a quality product and a happy customer!

Wirtz Qualify Installations has been setting tile throughout San Diego since 1972. They rely on Qualified Labor to consistently provide a quality product to customers who expect as much. The only way to produce that level of quality is with professional tile installers who know what they're doing and how to conduct themselves on the job.

Qualified Labor Combines Technical Ability and Creativity

Roger Leasure from Northern California Tile and Stone describes in the 1:08-minute video below how qualified labor delivers advantages to customers in terms of a professional, fast, and safe project, as well as a high quality of life and benefits for the craftsman and all areas of the business operation.

Northern California Tile and Stone is well known for doing large malls, casinos and resorts. In addition to being a Natural Stone Institute member and a NTCA Five-Star Contractor, the company is a proud employer of CTEF Certified Tile Installers.

Roger Leasure explains that bids his company submits are never really low. Rather, they are in the high range and that's because he employs skilled craftsmen, who receive full medical, dental and retirement benefits. When his team shows up, it gets the job done fast, safe and with perfection.

It is like art: a combination of technical ability and creativity.

>> See The Tile Installation Experience with Scott Carothers at Coverings

Build a Winning Team with Qualified Labor

Erin Albrecht and Christine Kotara of J&R Tile in San Antonio, Texas share their advice in this 1:08 minute video for building a winning team with Qualified Labor.

Erin Albrecht explains that a perfect way to win as a tile contractor is to build a team of winners with Qualified Labor. Qualified Labor enables you to do the best you can on every project, and she does everything possible to get more Certified Tile Installers in Texas. She spends a lot of time educating the A&D community on why it's important'

J&R has been in business since 1984 and tries to get better every day by educating employees and staff.

>> See J&R Tile's Erin Albrecht Talks Tile in a Tiny House

>> See J&R Tile Installs Gauged Porcelain Tile in Coverings 2018 Tiny House

>> See How To Differentiate Your Business With Tile Installation Certification

What's your Reaction to Why Qualified Labor from WhyTile?

Let us  know here in the comments or come by and visit with CTEF at Coverings where we're looking forward to promoting Qualified Labor with the NTCA and WhyTile at Coverings.

Thanks for reading. 

Prevent Problems: Read the Homeowner's Guide  to Hiring a Qualified Tile Installer