For Mike Sima CTI #1254, that's what it's all about and why he became a Certified Tile Installer.
Mike is next in the CTEF Blog series about Qualified Labor based on articles in TileLetter.com published in June 2017 titled Certification: education and credentials add value to services offered by Mike Sima, Midtown Tile.
Meet Mike Sima CTI #1254
As you can see from the installation images available on the MIdtown Tile website (and in this article), Mike knows how to create the most professional and attractive kitchen, bathroom and other home remodel designs in a variety of tile and stone materials: Ceramic, Porcelain, Limestone, Travertine, Faux Wood, Metal, Mosaics, Slate, Glass & more!
The Highest Tile Installation Standard Ever
What do you consider the highest tile installation accolade or standard available to you? Early on in his career, Mike Sima received hometown advice that has stuck with him. As he explains,
“Never present anything to your customer that you wouldn’t present to your mother."
This advice has served him well over the years. In fact, Sima credits it for his success as a one-man operation.
From what we've observed, that kind of an intensely high standard is what sets Certified Tile Installers apart!
Set Yourself Apart as a Certified Tile Installer
For those like Mike with high standards for himself, becoming a Certified Tile Installer is a natural next step. Why? Because it's part of educating oneself to be prepared for any situation on a job site. He says,
“I feel like [certification] sets me apart from the trowel-and-bucket guys. I went out to prove to myself (and to my clients) that I have the knowledge and skill set to do my job right. I hold myself to a higher standard.”
>> By the way, read Dan Hecox Inspires Designers, Tile Installers to Aspire to Higher Standards to learn more about the CTI hands-on testing event Mike attended.
Increase Your Bottom Line with Certification and Education
As a reminder, the CTEF certification programs provide tile installers with the opportunity to prove their skill and knowledge of tile installation. Not only does becoming a CTI increase one’s level of professionalism, it also means that you get to offer your clients further proof of your dedication and expertise in the field.
“I wanted to test myself and my abilities. I also use [certification] as a marketing and educational tool. I try to educate every customer about certification and why it is important.”
The benefits for Mike Sima have been real by increasing his bottom line:
“I find that the knowledge I have learned, the fact that I am certified, and naturally being a people person has helped me gain the trust of clients."
Be Involved with the Tile Industry
Are you involved in the tile industry? Mike Sima is. He's a proud member of the Tile Geeks Facebook group.
In fact, that's where he learned about the Certified Tile Installer program and the importance of tile installation methods and standards.
By getting involved in the industry, you not only learn more and meet similarly motivated installers, but you also benefit by marketing those associations. Mike uses the NTCA and CTEF logos in his correspondence, and has added them to his business cards and other promotional material.
Being a NTCA member and a CTI gives Sima a leg up in the industry.
“With anything I learn, I feel my work should be valued more. This is just one more reason to feel more confident with my bids for jobs.”
Become Certified to Push Yourself
So why should others become certified?
Mike Sima tells tile installers to test themselves.
“Get in there and push yourself. It is rewarding. It is a marketing tool. It is a brotherhood.”
Ready to Validate Your Own Tile Installation Skills?
If you haven't already, consider becoming a Certified Tile Installer (CTI). As a CTI, you set yourself apart from the crowd, receive nationwide recognition through the CTEF website, and know how to anticipate tile installation problems before they occur. Do it right the first time and get paid accordingly.
CTEF makes it easy for your potential clients to find you. By using the CTEF zip code locator, they can search within 25, 50, or 100 miles of the CTI’s location and be instantly connected. A real win-win for all involved!
If you need additional reasons to do so, please read Why Should You Take the CTI Test? Contractors Respond.
Are you ready to validate your skills as a tile installer? Become a CTI like Mike Sima.
Thanks for reading.