Have you had a chance to explore WhyTile.com?
What is WhyTile.com?
Why Tile℠ is the tile industry's first-ever industry-wide consumer-focused initiative designed to educate about and inspire the use of tile in North America. The program launched during Coverings 2017.
Under the coordination of the Tile Council of North America (TCNA), WhyTile.com represents a marketing and educational effort with input from various industry organizations including the Ceramic Tile Distributors Association (CTDA), the National Tile Contractors Association (NTCA), the Ceramic Tile Education Foundation (CTEF), the Tile Contractors Association of America, and the Tile Heritage Foundation (THF), in addition to manufacturers worldwide.