If you're already committed to delivering the best quality and customer service, how can you strengthen your reputation? In the case of Brekhus Tile & Stone, the solution was simple: ensure that as many installer employees and subcontractors as possible become Certified Tile Installers, and apply to the National Tile Contractors Association (NTCA) to become a part of the Five Star Contractor program.
Are you wondering how to elevate your reputation in the marketplace? When it comes to installing tile, the ideal way is through the CTEF tile certification programs.
Martin Brookes is the owner of Heritage Marble & Tile in Mill Valley, California. He's involved in the National Tile Contractors Association (NTCA), is a Five Star Contractor and a strong supporter of the CTEF tile certification programs. He has seen firsthand how certification affects the entire ethos of his business. Certification has enabled Heritage Marble & Tile to stand out not only as highly reputable and expert, but also as the San Francisco Bay Area Premier Tile Installation Company.
We caught up with Martin to learn more.
Virginia Tile's Brent Stoller is a serial Certified Tile Installer (CTI) program hands-on testing host. In fact, he has hosted more tests in a single location than anyone else in the entire United States. He also regularly hosts Advanced Certifications for Tile Installers (ACT) evaluations in the Virginia Tile facility in Kansas City, KS. As you can imagine, we're grateful for all that Brent and Virginia Tile have done to promote these programs along with finding the installers to take the tests.
Brent is also actively involved in CTEF as a Board Member.
We recently caught up with him to learn more about his background and his intense commitment to the CTI program.
What do you do on weekends? In the case of the installers pictured above, they gathered to take the CTEF Certified Tile Installer (CTI) hands-on tile installation evaluation test at Daltile in San Antonio, Texas.
For those who are unfamiliar with the Certified Tile Installer program, tile contractor Salvatore DiBlasi put together a two-part video series documenting not only what's involved, but also how the hands-on test is graded.
As the only tile industry-recognized third-party assessment of tile installation skill and knowledge, the Certified Tile Installer (CTI) program conducted by theCeramic Tile Education Foundation (CTEF) depends on support from the entire industry. Case in point: the first ever hands-on CTI test in New Jersey hosted by Schluter Systems.
Here's how this event came about.
Thanks to tile industry leaders like Harold Yarborough, President and CEO of D&B Tile Distributors in Florida and member of the CTEF Board of Directors, CTEF is able to bring to life and grow its mission and tile certification:
Tile industry teamwork is what powers so much of the awareness of quality labor and the importance of tile industry installation standards and best practices.
Not only do you see it happening within the Top Tile Associations and Organizations, but you see it regularly in action when hands-on Certified Tile Installer (CTI) evaluations take place, starting with the tile companies that host the evaluations.
Have you seen this video by Sal DiBlasi about the hands-on Certified Tile Installer (CTI) test? If you haven't and you're considering becoming certified, we encourage you to do so. We've even embedded it into this article.
To support the mission of the Ceramic Tile Education Foundation (CTEF), Kevin Insalato of California Flooring in the Chicago area has started officially promoting tile installation certification with focus on the Certified Tile Installer (CTI) program.
Kevin is as passionate about quality tile installation as Scott Carothers is (see Why Scott Carothers Cares Intensely About Tile Installation Certification and Education). Only fitting that he should join forces with CTEF to help develop the Regional Evaluators program for tile installation certification. We caught up with Kevin to learn more.